Beyoncé is set to keep her fans buzzing with excitement as she gears up for her third Ivy Park collaboration with Adidas. Despite dropping ‘Drip 2’ last November, the 24-time Grammy winner still manages to rock the versatile black and gold Ivy Park look effortlessly. In a recent Instagram post, she went from business to sporty while modeling her upcoming ‘Icy Park’ collection, which is due to drop on February 19th. Get ready to elevate your fashion game with Beyoncé’s latest Ivy Park release!
Beyoncé showed off her versatile style on Monday, flaunting a black and gold Ivy Park outfit in an impromptu photoshoot for Instagram. The 39-year-old superstar rocked a tight black tank top with matching elastic shorts, featuring the brand’s iconic logo in gold on the chest and stripes along the sides. Her stunning curves were enhanced by gold hoop earrings and octagonal sunglasses that added some sass to her look. Beyoncé transitioned her attire from daytime to night by pairing it with a fitted black blazer, complete with gold stripes on the sleeves. She accessorized with a black leather clutch adorned with a bow, along with strappy black stilettos and a gold anklet. Last week, she unveiled her Icy Park collection through a winter wonderland campaign video, following her announcement of the third line in collaboration with Adidas x Ivy Park a month prior.
Sporty Spice showed off her athletic style as she rocked a clingy black spaghetti-strap tank top and stretchy short shorts that featured the brand’s shining gold logo on the chest and glimmering gold stripes running along the sides. The 39-year-old singer looked effortlessly cool and ready for action in her sporty ensemble.
The boss babe, Beyoncé, rocked a sleek black blazer with gold stripes on the sleeves, paired with a black leather clutch and strappy black stilettos adorned with a gold anklet. She later switched it up with a skintight pink outfit and mirrored cat-eye sunglasses, finishing off the look with a ’60s inspired high ponytail. Beyoncé also showed off her winter fashion game with a white bustier, furry ushanka hat, puffer gloves, and matching scarf while posing on a ski lift. Joining her in the campaign was Hailey Bieber, who flaunted her toned midriff in a brown geometric-printed sports bra, skirt, jacket, and hat.
Last week, a video campaign for her Icy Park collection was released by her, featuring a winter wonderland theme. This comes after her initial announcement of the third Adidas x Ivy Park collaboration line in the previous month.
Beyoncé showed off her seductive side with a daring outfit choice. She rocked a tight pink ensemble, paired perfectly with a fur-lined Jeep and accessorized with fabulous cat-eye sunglasses. To complete the look, Beyoncé styled her hair in a high ponytail reminiscent of 1960s fashion. This look screams “sex kitten chic” and showcases the Lemonade artist’s bold sense of style.
The ski bunny was decked out in all-white gear, including a white bustier and furry ushanka hat. Puffer gloves and a matching scarf completed the look as she posed for photos on a ski lift.
Hailey Bieber was spotted sporting a matching brown outfit in a campaign, where she flaunted her toned abs. The ensemble included a skirt, sports bra, jacket, and hat, all featuring an attractive geometric print. Talk about being matchy-matchy!
The latest campaign for Beyoncé’s athleisure brand showcases some familiar faces, including rapper Gucci Mane and Dallas-born singer Kaash Paige. The duo models the brand’s new winter collection, which draws inspiration from skiwear. The collection features a range of apparel, accessories, and footwear styles such as the Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers. The campaign marks the line’s third launch, following the successful debut collaboration with Adidas in January 2020 and the second collection that dropped in November. Beyoncé first launched the brand in collaboration with Topshop back in March 2016.
The line has completely sold out for the third time now, following its initial collaboration with Adidas that made waves on social media in January and quickly sold out online. The second collection launched in November and was also a fast sell-out success.