The brand gets cozy with famous faces like Kim, Justin Bieber, and Isabelle Huppert in their current advertising efforts while promoting their products.
It seems that Kim Kardashian and Kanye West have managed to agree on equal custody of their child Demna during their divorce proceedings. Interestingly, this news comes shortly after Kanye announced his collaboration with Demna and GAP. But there’s more to it! Kim has just been announced as the fresh face of Balenciaga, featuring in a series of intimate at-home photographs alongside other iconic house muses like Isabelle Huppert. The images have been captured by Stef Mitchell and reveal a relaxed and personal side to the billionaire social media mogul.
Balenciaga has been experimenting with celebrity culture by featuring Justin Bieber in multiple campaigns and partnering with The Simpsons. The brand’s creative director has also become a recognizable figure. However, casting Kim Kardashian represents a significant shift for Balenciaga. Previously, the brand’s Instagram featured photos of pale and gloomy artists and Berlin scene kids. But now, the label’s aesthetic has been transformed by the inclusion of high-profile celebrities.
Demna Gvasalia seems fixated on exploring fame and its boundaries. He has pushed the limits of recognition by dressing the world’s most famous women, the Kardashians, in full body morph suits that obscure their faces. However, his latest campaign takes a softer approach, capturing his muses in their daily lives and work environments. The likes of Kardashians are shown in their Calabasas homes, Huppert in Paris, and Bieber in his Los Angeles studio.
After a six-year hiatus, Kim Kardashian has returned to the fashion scene with her latest campaign for Balenciaga. Her previous collaboration was in 2014 with her husband Kanye West for Balmain’s SS15 collection. This time, as her Fendi partnership comes to an end, Kim has established herself as a prominent figure in high fashion. The campaign features Hourglᴀss bags, Pantaleggings, Falkon Bodysuits, and Twisted tailoring, creating a Balenciaga brand image that appeals to the masses. Alongside Kardashian, the campaign also features Isabelle Huppert and Justin Bieber, who represent different facets of pop culture. The Balenciaga lodestones include the pop-culture princess, the hypebeast, and the chic Parisienne. For more details about the campaign, check out the gallery above.